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Standard Register, Scotts Miracle-Gro Sign Multi-Year Promotional Marketing Agreement

Will help Scotts deploy on-demand strategy, reduce inventory of promotional materials

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By: DAVID SAVASTANO

Contributing Editor, Coatings World and Ink World, Coatings World and Ink World Magazine

Standard Register has been selected as the exclusive provider of promotional marketing products for The Scotts Miracle-Gro Co., the world’s leading marketer of branded consumer lawn and garden products. Under the multi-year agreement, Standard Register will provide merchandising and creative support, sourcing services and inventory management, as well as the development and management of multiple online, e-commerce solutions.
 
Standard Register will help Scotts deploy an on-demand strategy and establish a strategic focus on reduced inventory of promotional materials for custom orders and site management through a virtual environment. Leveraging technology platforms to manage Scotts’ promotional marketing activities allows for just-in-time delivery and significantly reduces the company’s carrying costs, while allowing for more versatility in which promotional marketing products they can deploy from a corporate perspective and in the field.
 
“Promotional materials have a strategic function within integrated marketing programs,” said Michael Giachetti, vice president of promotional marketing, Standard Register. “Our team closely analyzed both the marketing and sourcing needs of the promotional marketing process at Scotts, and was able to bring new ideas to enhance the overall customer experience and differentiate the brands.”

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